How to attract talent: A survey of the motivations of high school graduates when choosing a university and recommendations for increasing the attractiveness of our universities
How to attract talent
Survey of secondary school graduates´ motivations when choosing their university, and recommendations for increasing the appeal of Slovak universities
The aim of the project
To gather representative data on reasons of secondary school graduates for choosing certain higher education institutions and leaving to study abroad, and to propose solutions for increasing the appeal of both our universities and less popular fields of study. The recommendations will target government and higher education institutions. Raw data will be made available for researchers on the EU repository Zenodo and processed data will be communicated to the wider public.
Context of the survey
Slovakia has had the highest rate of students studying at universities abroad among OECD countries for many years. According to the data from the Ministry of Education, a large proportion of our students abroad achieved very good results in the secondary school leaving exam (“externá maturita”); in other words, they are talented students. This constitutes a problem, as the quality of higher education institutions (in Slovakia) also depends on the quality of the student body. Yet, we lack the up-to-date data on the reasons for going to study abroad that would contribute to defining truly efficient measures.
In June 2023, the survey agency IPSOS conducted group interviews with students in the last two years of secondary school (ISCED 3A and 3B) in the regions of Bratislava, Košice, Prešov, Banská Bystrica and Žilina. IPSOS asked the participants how they perceive our universities, why they do/do not want to study abroad, and how motivating are the national scholarships for them to stay in Slovakia. The interviews provided interesting information, but it would be necessary to ascertain how relevant these findings are for the whole population of secondary school graduates.
This will be achieved through a representative survey. The characteristics that must be respected while forming the representative sample are defined based on the administrative data analysis by the Institute of education policy of the Ministry of Education, Research, Development and Youth of the Slovak Republic.
Timeline
Data collection: June 2024
Presentation of the results: September 2024
Partners
Donors
and also Paulína and Miroslav Gašpárek